S E C T I O N S

News

Topic

Buying Leads not worth the money.

Subject

Is buying leads a worthwhile marketing tool for your business

Further Information

 

Release Date

April 2010

Comments

newspaper

Nearly everyday we are now all being bombarded with emails to purchase new leads.

The email image shown below is being sent by an organisation that serves for anyone gathering information about EPS systems or other forms of software is quite common.

This . The email is from a company that serves as a lead gathering source for ERP VARS ( and probably software publishers too ). They’re certainly not the only company offering this service but since I happen to be on their email distribution list I’ll use them as an example.

This lead they’re offering is a person looking to be better trained for future job opportunities. A noble request – but not exactly the type of lead most VARS would be looking for.

Which started me thinking. Are “pay leads” something VARS should be chasing? Maybe there was a time in the past that they worked. Are they still a valid marketing tool?

Services like the one that sent the email work by having end users submit contact information online – usually doing so in exchange for some type of free white paper or other assistance with finding an ERP solution.

These prospects are then matched with one of several consulting firms who’ve paid to receive the names of companies looking for help in their area of expertise.

At least that’s how it’s supposed to work.

Disclaimer: Various regions of the country have different types of lead results. If, for example, you’re in a remote area with no competition then a lead generation service probably works great because you just might be the only VAR chasing that lead.

However if you are in New York City or San Diego then I bet your experiences will be a lot different

Helping you turn more prospects into Customers

© Copyright 2011 4UCRM.com  All rights reserved. Last Updated Tuesday, September 18, 2012
ACT Consultants - ACT Consultants Australia - ACT Support - CRM software - ACT Software - ACT Consultants United States - CRM consultants - ACT Knowledge base - Remote Support

LogoA100

Helping you turn more prospects into customers

Quick links

Windows Tips & Tricks
Some Windows tips to help you become more productive.

ACT! Tips & Tricks
A range of tips for ACT! users to save you time.

CRM Resources
A range of tips for selecting and making better use of your CRM system.

Articles to assist your CRM decision
These articles will assist with your CRM deployment.

Existing Clients
Our client list may be in your industry.

Updates
Find updates for your system.